Monday, August 4, 2008
AIDS: I care, do you?
Text and picture by Eki Qushay Akhwan
My yesterday's post seemed to have generated some misunderstanding, despite the commentary I wrote. Horny Clinic is NOT a medical institution, but a local fashion/apparel trade mark and store. The name they chose may seem impertinent and offensive to some people, but I should admit that it is very catchy and gets the attention of many (it did get mine).
All that aside, I must also say that I like the creative process the choosing of the name must have involved. In addition to that, the theme of their commercial campaign, like the one they did here at Bandung's KICKFEST 2008, also had some social responsibility that is nicely linked to their namesake: "AIDS, I care. Do you?"
We should certainly do. Teenagers are one of the groups of people who are increasingly prone to becoming infected with this deadly disease. And no means of delivering a message about avoiding risky behaviors (free sex, drug use) that could get them infected with this disease are more effective in reaching this age group than to one of the very things the love most: Fashion.