Tuesday, March 17, 2009
Bandung: City of Fashion
According to a recent survey, one of the things that makes Bandung attractive to visitiors is its fashion industry. Indeed, one of the things that one would not usually want to miss when visiting Bandung is the multitude of Factory Outlets (or FO) it offers. Here, visitors could literally shop clothing items and their accessories of all kinds till they - quite literally - drop, that is to say that you will need all the stamina you have to be able to explore the choices you have here, and all for prices that are so affordable to many.
The fashion industry, being part of the creative industry, is one of the things that has won Bandung the appointment as one of East Asia's creative industry centers. To encourage and support the growth of this kind of industry, the government and private sectors alike often organize events - big and small - towards that end. Some of the bigger regular events that I have previously posted here are The Helar Fest, Kemilau Nusantara, and The Braga Fest. In addition to these big and regular events, there are numerous other smaller events usually held at the local level. The photos I posted here, for example, are of a local fashion show recently held at one of the supermarkets here as part of Bandung Young Fashion Designers Competition, showing the finalists' designs.
Statistics shows that about IDR 79 billion (about USD 7.5 million at the current rate) of revenue per month is generated by the creative industry in this city. Futhermore, the creative industry absorbs about 650,000 workers of the city's work force working for the various aspects of it.