Text and picture by Eki Qushay Akhwan
Here is, I think, another worldwide symptom of globalization: Our idea of a desirable or beautiful body image. Instead of being determined by the local wisdoms or values, it is now being constructed by the media (the press, movies, etc.). Muscle, fitness, and beauty related industries are thriving because we want to remake ourselves in the image the media has created. It is one of our shared and universalized "experience". Whether you are in Rome or Kuala Lumpur, Sydney or Bandung, images like this have become the standard with which we measure how beautiful our bodies are.
I took this picture at Braga Walk Mall, Bandung, where this fitness center parlor chain is located. I am sure, it's not difficult to find one like this at one of the malls where you usually shop at your city. Shopping, being fashionable, and having a desired body shape are one of our shared, universalized experiences in this globalized world.
Bandung Daily Photo